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Friday, 23 September 2016
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Swann SWPRO-H855CAM
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Burglars: The Encycl
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10 Best USB Mixers 2016
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How content marketing works in the security and fire industry
In recent years ‘content marketing’ has become one of the main ways for companies to grow brand awareness and promote themselves. New research from Technology for Marketing (TFM) analyses what is working in security and fire industries.
The Content Marketing Institute defines content marketing thus:
Creating and distributing relevant and valuable content to attract, acquire and engage a clearly-defined and understood target audience — with the objective of driving profitable customer action”
The key phrase here is a ‘clearly-defined and understood target audience’. Successful content brands have discovered and refined, through trial and error, a content formula that is proven to resonate with their target audience.
The problem with following the latest trends is that what works in other markets may be entirely the wrong thing for your industry.
Whether it’s banks filming SnapChat videos or pharmaceutical brands setting up Pinterest pages, you don’t have to look far for examples of marketing resources deployed wastefully. Then you get things like this popping up in your Facebook feed:
I’m going to start taking this targeting personally
What is the right content formula for your market?
Ahead of this year’s Technology for Marketing we worked with BuzzSumo.com to trawl through their massive database of social shares to see what we could learn from analysing 150,000 articles from 10 different markets.
The resulting research report – ‘The Science of Content‘ – uncovered profound differences in how content is consumed and distributed in different industries. The main takeaway is that differences from market to market are far more important considerations for content success than general best practice.
You can download the full report plus another eight free digital marketing resources here.
Using the same methodology, here are some findings about how content is shared and consumed in the security and fire market:
Social shares by network
The importance of Facebook as a distribution channel should not be underestimated. In news media, automotive/car blogs or the charity sector, Facebook is the only game in town.
But LinkedIn is by far the most dominant network in the security and fire arenas – so this is where fire and security companies should focus their social media marketing efforts. Google+ and Pinterest, by contrast, are irrelevant.
Length of most-shared content
General best practice in fire and security – perhaps counter-intuitively in a digital age of short attention spans – is that the longer the article, the more likely it is that it will be shared.
In the graph below, which ranks the likelihood of people in a range of industries sharing articles according on length, we can clearly see that readers of security and fire content are far more likely to share long than short articles. In fact, of all industries analysed, the fire audience is the most likely to favour articles of 2,000 words or more (no doubt because the regulation-focused subject matter demands detailed analysis).
The takeaway lesson: If you want to connect with an audience of fire professionals, go long.
Best days of the week to publish
Across all markets, both business and consumer, content published during the week performs better than content pushed out at the weekend.
In security, Monday to Thursday are seemingly the best days of the week to publish, while in fire, Tuesday appears to be the sweet spot. In both cases, performance slides on Friday and further still into the weekend slump.
The takeaway lesson: Don’t publish content on Fridays and weekends.
If you find these findings interesting, I will be presenting the full research at this year’s Technology for Marketing exhibition on 29 September 2016, at London Olympia. Register for your free ticket here.
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Biometrics and AI: how FaceSentinel evolves 13 times faster thanks to deep learning
Gary James showcases IDL’s Fastlane turnstiles with the FaceSentinel biometric solution
Powered by ‘deep learning’, FaceSentinel is a world first in access control and biometrics, according to its architect, Aurora.
The system, which can be integrated with existing access control systems, uses artificial intelligence and infrared light to achieve unparalleled speed, accuracy and reliability, Aurora claims.
IFSEC Global met up with the company’s head of sales and marketing Gary James during IFSEC 2016, where FaceSentinel was showcased in conjunction with IDL turnstiles. You can read the conversation below.
IFSEC Global: So you launched FaceSentinel during IFSEC 2015. Twelve months later how is the product looking?
Gary James: We’ve used our deep learning expertise to advance the product to a new level.
So instead of just doing one-to-one verification, it will actually do identification. So this is moving away from tokens and cards and access control to just using your biometrics – your face – to perform a task. In this case, to open a gate.
We’ve partnered with IDL, so you can now actually see the products doing a job. And their technology within all these gates and door detectors works very well alongside ours, because it manages the whole process.
We’re opening the gate with biometrics, but the gates can protect against people tailgating in, which is a big problem.
So IDL have technology to detect or prevent that happening. So it works well along with our face sensor.
It’s taken nine months to produce the one-to-many. Developments of that kind we would expect to take about 10 man years without deep learning
IG: How has the product been received at IFSEC?
GJ: There’s been a lot of interest in all these products working together. Because actually, the facial recognition systems we have working here are completely self-contained, because of the way IDL works. They have a different system architecture. So there’s actually no access control system involved in any of this; it’s completely standalone.
IG: What are the benefits of that?
GJ: You don’t need an access control system, so there are costs and benefits. But ultimately I’m guessing most users will have some kind of access control system for the rest of the building.
The point is, IDL have a different approach: it’s much more IP-based than a lot of these products. So we slot in quite nicely.
IG: How do you see the biometrics evolving? Is there still a perception that it’s unreliable or in some cases expensive?
GJ: I think that has to be changing, if you look at the way our biometrics are used and have been used for a long time.
We have a robust enough biometric to do time and attendance in the construction industry. That’s controlling the payroll for hundreds and thousands of people, across many different construction companies.
Probably the biggest indicator would be the adoption of the technology by Heathrow. We’re matching people to their boarding passes.
We believe it’s unique in that it’s the only biometric anywhere in the world where it’s mandatory for passengers to use it. At Heathrow it’s not optional to use our facial recognition. If you haven’t used it, you won’t fly.
It self-boards, so it’s proven to be more reliable than people. And I think once you have that level of robustness, frankly the access control task looks quite trivial compared to [other security elements at] an airport.
So we don’t see perceptions of reliability being a barrier anymore. Cost will always be I guess, because we use specialist sensors. But the high security market is often prepared to invest at that level.
IG: What does the artificial intelligence aspect mean in practice for users?
GJ: We use ‘deep learning‘, so it’s a piece of artificial intelligence powering it. The primary influence on the product is the speed with which we can develop engines and optimise them for different conditions.
So, for example, we launched products with the one-to-one matching last year, and it’s taken nine months to produce the one-to-many we have now. And developments of that kind of engine we would expect to take about 10 man years without using deep learning. So it’s a rapid effect on development. And it also increases accuracy and robustness generally.
IG: What kind of sectors do you target?
GJ: We already work with time and attendance and passenger management, So many customers are in the corporate banking industry.
And we have systems controlling air-side access for staff at a major cargo company. They have staff that operate across many sites. One of the reasons they chose us is we can enrol people in London and they can work in Belfast without having to re-enrol. We’ve got that working across a European platform.
We see it used in a high security, corporate type environment. The one-to many is going to be a great way of increasing throughput in very busy offices.
Imagine the headquarters of a bank at 8:30am – it’s a busy place. People won’t be fumbling around with their cards anymore. That’s what we’re getting away from.
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Yahoo data breach: these cyber security experts have some questions for the Silicon Valley giant
Yahoo has revealed that 500 million of its customers’ accounts have been compromised following a major data breach.
So far, so unsurprising; barely a month passes these days without one of the world’s biggest companies confessing that the personal data of millions of its customers has been stolen or otherwise exposed.
What is striking about the Yahoo breach, however, is that it happened in 2014. The company’s CISO, Bob Lord, has issued advice on how users can reduce their exposure – but given that the announcement comes two years after the fact, the words ‘stable’, ‘door’, ‘horse’ and ‘bolted’ seem pertinent.
Here are the key details about the breach as explained by Yahoo CISO Bob Lord:
“A recent investigation by Yahoo has confirmed that a copy of certain user account information was stolen from the company’s network in late 2014 by what it believes is a state-sponsored actor. The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. The ongoing investigation suggests that stolen information did not include unprotected passwords, payment card data, or bank account information; payment card data and bank account information are not stored in the system that the investigation has found to be affected. Based on the ongoing investigation, Yahoo believes that information associated with at least 500 million user accounts was stolen and the investigation has found no evidence that the state-sponsored actor is currently in Yahoo’s network.” Yahoo CISO Bob Lord
You can the full statement in this Tumblr post.
A number of cyber security experts have issued their take on the revelations. Their comments, which include some probing questions that Yahoo must answer and advice for Yahoo users, are given below.
Troy Gill, manager of security research, AppRiver
Yahoo allegedly investigated the 200 million records for sale on the dark web. Where those confirmed as valid? If so, why did it take this long to inform users? And why were no forced password resets issued?
The fact that Yahoo has now confirmed the breach is no surprise – the scale, however, is. The sad reality is this is the latest in a long list of organisations that have been caught napping when it comes to protecting customers’ data, and I don’t think we’ve seen the last confession yet.
In fact as technology infiltrates every facet of our lives, we are only opening the door for these types of events to be both more frequent and by all likelihood more impactful.
Yahoo users should be particularly concerned that the stolen information includes security questions and answers as this could leave them open to far more than just their Yahoo email account being compromised. It raises the potential for accessing other accounts, including those with sensitive personal and financial information. Identity theft is a very valid concern for all the victims.
I would be interested to know the findings from Yahoo when they allegedly investigated the 200 million records that were for sale on the dark web. Where those able to be confirmed as valid? If so, why did it take this long to inform users of the breach? And why were no forced password resets issued?
Keeping customers’ data secure should be a top priority for all enterprises. A determined hacker can be quite difficult to detect but organisations need to commit to hardening themselves to these types of attacks. This breach serves as a stark warning to all organizations that no company is too big or too small a target.
Yahoo users should change their passwords immediately and monitor activity closely. Also, they need to make sure they are using a new password that is complex, lengthy and, most importantly, ‘unique’. Since we know that password reuse across multiple accounts is very common, Yahoo users need to also ensure they are not using the same password as their Yahoo account on other accounts as well.
Gavin Millard, EMEA technical director, Tenable Network Security
One of the most concerning aspects of this breach is the fact that the security questions and answers were unencrypted
With the complex, data rich, IT environments organisations run today, there is always a high possibility of yet another breach with customer data making its way onto the dark web. As we continue to add more technologies to our networks and as attackers become more sophisticated, it’s important that organisations have a rapid process for determining the impact of the breach and a robust approach in addressing the ensuing post-breach fallout.
If you have a Yahoo account and have reused the password anywhere, it would be wise to create new ones now to stop any further personal data from being exposed. To reduce the impact from the next inevitable breach of this type, users should protect themselves by having individual passwords per service rather than the one or two most use now.
Modern browsers have the ability to generate and store complex passwords, as do the many password managers available.
One of the most concerning aspects of this breach is the fact that the security questions and answers were unencrypted. Most users would have used valid responses to questions like mothers maiden name, first car, and first pet, which could lead to further exploitation and account misuse.
Leo Taddeo, chief security officer, Cryptzone
The best defense is to deploy access controls that examine multiple user attributes before allowing access
The loss of unencrypted security questions and answers creates a risk for enterprises that rely on this technique to enhance security for traditional credentials. The best defense is to deploy access controls that examine multiple user attributes before allowing access. This type of ‘digital identity’ makes it much harder for a hacker to take advantage of the type of information lost by Yahoo.
Alex Mathews, EMEA technical manager, Positive Technologies
Any Yahoo customers would be prudent to change their passwords – although given the fact that the breach occurred two years ago, it is a bit like closing the stable door after the horse has not only bolted but long since died of old age
Almost every year we see reports of “millions of leaked accounts of Yahoo/Hotmail/Gmail/iTunes etc”. We would even suspect that some of this news is ‘designed’ especially for certain events. Yahoo’s sale to Verizon sounds like an interesting occasion to make such a brouhaha, but it would appear that this time the allegations were founded.
The elephant in the room is Yahoo’s admission that ‘encrypted or unencrypted security questions and answers’ might be among the hackers haul. If the investigation determines that this extremely sensitive information was stored unencrypted, then serious questions need to be answered as this lack of security will highlight serious failings by Yahoo in its responsibility to protect customers.
Any Yahoo customers would be prudent to change their passwords – although given the fact that the breach occurred two years ago, it is a bit like closing the stable door after the horse has not only bolted but long since died of old age.
Despite many warnings, millions of users will still use very simple passwords like ‘1111’, ‘qwerty’ or their own names. According to Positive Technologies research, the password ‘123456’ is quite popular even among corporate network administrators: it was used in 30% of corporate systems studied in 2014. Hackers use the dictionaries of these popular passwords to ‘brute-force’ user accounts, so perhaps now is the time to employ a little creativity.
Yahoo does offer additional protection in the form of ‘account key’ and it would be prudent for users who continue using its service to employ this as a matter of urgency.
Richard Cassidy, UK cyber security evangelist, Alert Logic
That this 2014 breach is only now coming to light raises serious concerns for Yahoo customers
This is a considerable breach if reports citing 500 million leaked records are true. And the data seems to have already been monetized (in part) and firmly distributed via cyber criminal networks.
Service providers such as Yahoo will always be a high-value target for bad actor groups on the dark web, especially those looking to prove credibility. Naturally such a breach will cause concern at board level for those involved in the M&A process and eventual purchase of Yahoo; with IT systems to be integrated between both parties, this breach will add a considerable delay to convergence efforts between both parties’ infrastructures and ultimately affect operational capability.
There will also be a knock-on financial effect as worried shareholders seek to exit to safer stocks.
Anyone who has ever signed up to Yahoo services shouldn’t wait to hear from Yahoo on whether they may have been directly affected. Steps should be taken immediately to reset shared passwords across other online accounts and monitor financial transactions closely for signs of nefarious activity.
Unfortunately, stopping every threat is a panacea that many argue is impossible to achieve.
Regardless of organisation size or security capabilities in-house, there needs to be a paradigm shift in how we view susceptibility to threats and how we architect our security framework around threat detection and early warning of nefarious activity.
Relying on legacy layered security solutions, with no correlation on activity from application to network layer, can leave organisations at greater risk of a data breach.
It’s here that we need to shift our thinking and architecture; organizations need to assess their risk status, understand the market they operate in, their competitors and of course the threat vectors most likely to be seen, architecting security capabilities that reduce that risk profile and enable better trust relationships between 3rd parties and customers, all with the aim of keeping key data security assets as protected as current technology capabilities permit.
Reliance on automated security scanning functions can lead to key indicators of compromise going undetected; the human expert analysis approach ensures a level of assurance around protection from even the most advanced malware threats or zero day activity that may be targeted against the organization.
That this 2014 breach is only now coming to light raises serious concerns for Yahoo customers. Questions need to be answered on why external communication has been withheld for so long.
Data breaches can (and do) occur across organizations of all types and sizes. Well defined incident response plans that communicate details of the breach in an effective, directed and reassuring manner both internally and externally, is the key to maintaining consumer and market confidence, not least providing affected users with the best possible chance of containing further breaches to other online accounts.
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Thursday, 22 September 2016
Western Europe lags US for smart home penetration, research shows
Western Europe trails the US in terms of sales of smart home products, according to a survey by research consultancy Parks Associates.
In the US, 19% of broadband households reported ownership of home automation products in the final quarter of 2015.
While the UK has the highest level of smart home penetration among all Western European countries, take-up is still lower than across the Atlantic, with 13-16% of broadband households in the UK owning devices for the connected home.
In France and Spain the rate is 10-13%, while overall take-up in Western Europe for smart home devices is 10-15%.
“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home technologies,” says Parks Associates president Stuart Sikes.
Parks Associates notes that while many European service providers have incorporated the smart home concept into their solutions, consumers in the four largest Western European countries are still have a low level of awareness about what a smart home actually is and the benefits of having one.
“In Europe, the smart home market is still in its infancy, and service providers as well as product manufacturers continue to experiment with new offerings. At this market stage, demonstrating value to consumers is key to increasing familiarity and awareness,” Sikes said.
“An increasing number of connected products, from companies such as Nest Labs, are hitting the market and helping to drive awareness, and subsequent adoption of, these smart home products.”
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